(949) 229-5987

Selling a Home

Selling your home involves much more than just placing a “For Sale” sign in your yard and going to the closing. As a REALTOR®, we are here to help you prepare your home for sale, market your home, and guide you through the sale process to ensure you sell your home within your time frame and get the best price possible.


As your REALTOR®, we will determine the correct price range for your home, point out things you should do to make your home more appealing to buyers, and devise the most effective plan of action. Here are some of the steps we will take to sell your home:

  • Review the selling process–without the technical jargon
  • Perform a comparative market analysis
  • Determine the list and target prices
  • Market your property
  • Keep communication open
  • Present the purchase agreement


Factors That Affect Your Home’s Sale

There are three main factors that determine how marketable your home–price, financing, and time.


PRICE – If your home is priced too high, you must be willing to wait much longer for your home to sell. Either it will take that much longer to find someone to pay more than the home is worth, or the market will eventually catch up to the asking price of the home through inflation.


FINANCING – You may not realize it, but the financing of your buyer can have a tremendous impact on the success of selling your home. Try to offer very attractive financing options. Consider carrying the financing yourself at a below-market interest rate or preparing your home for government financing. This could open the door for many buyers that otherwise wouldn’t even consider your home.


TIME – If your time frame is important then you must be willing to lower the price.


How Much Should You Ask for Your Home?

Of course, you want to get the full market value for your home. The first step to getting the best price is to determine your home’s value.  As your REALTOR®, we can help you set an asking price by taking the following factors into consideration:

  • Your home’s value may depend on recent selling prices of comparable homes in your area. After reviewing the selling prices for such homes, the price is adjusted according to current market trends.
  • Buyers most likely look in the price range determined by their monthly payment ability and down payment. Buyers are often very knowledgeable in their price range and purchase by comparison. Unreasonable asking prices are an immediate turn-off.
  • Inviting a potential buyer to make an offer shows that you are willing to bargain. However, if your asking price is outrageous, the buyer’s offer will most likely also be unreasonable.
  • It’s necessary to offer pricing, terms and conditions that are competitive in your market. This will help you sell faster and get the full market value.

Short Sales (owe more than market value)

Of all types of real estate transactions, property owners have the highest risk if he/she does not hire an experienced, capable and knowledgeable Broker/Agent to list a Short Sale property.  There are many factors involved in a Short Sale listing that requires a professional who can deal with buyers, remodeling, financing, lenders, negotiation, legal agreements, etc.  Per past short sale history, the lesser amount a property owner owes to the bank, the greater chances for him/her to be on a road to recovery and become a property owner again.  A foreclosure record is much more harmful and devastating to property owners’ future financial status than a short sale.   We have encountered property owners hiring family and friends, who lack experience and knowledge on listing a Short Sale transaction, which led to a property being foreclosed on.  Alisha Chen, the CEO of Cornerstone Group has helped many Short Sale clients in the past successfully completed Short Sale transactions.  Many of them today now own multiple properties!  If you are encountering a Short Sale situation, contact us immediately before time runs out!

Some of Our Client Testimonies


I would unequivocally recommend Alisha’s services to anyone contemplating a real estate transaction. Alisha possesses a well-rounded skill set: a strategic thinker with a great sense of the macroeconomic environment and its connection to your specific real estate transaction; an outstanding communicator that ensures you are well-versed in the real estate process you are about to undertake; and a very strong operational aptitude as evidenced by Alisha and her team’s ability to efficiently execute the processing of documentation while maintaining strict attention to the details of the transaction. Above all else, Alisha conducts herself with the utmost level of professionalism. In Alisha, you have a true partner that will deploy her skills and vast experience to provide you peace of mind throughout this all important process.  ~De Casas


Alisha, as well as her fantastic assistant made the process of selling my family’s home a very efficient experience. Her knowledge and guidance helped with a speedy sale. The house sold over the asking price. Every detail and question was answered either by Alisha or her assistant in a professional manner. Thank you, Alisha, for all your help in expediting the close of escrow on time. It was a pleasure to work with both of you! Many blessings to you ~ The Guntners


Alisha was a gem to work with. She had the ability to expose our home internationally especially in Southeast Asia. From the beginning, Alisha worked hard to make our house more attractive to potential buyers. We already had a model-like home but Alisha added her colorful touches so our house stood out when viewed on the internet. She also videotaped our home & posted it on several TV channels. Alisha was always available to address any concerns in spite of her very busy schedule & when she is tied up, her very capable & helpful assistant was readily available. Alisha is an experienced broker & is CEO of her own real estate firm so we benefit from multiple agents selling our home. All in all, Alisha made the process very easy for us. After we accepted an offer, She kept on top of the process to make sure that escrow closed timely. We appreciate her dedication to us, her expertise & her ability to resolve issues.  ~Zung

Read more Client Testimonies